We’ve got a wonderful prospect. She lives out of state. She has made a previous “challenge” gift pledge. We met the challenge and received her gift in full.
Now, we have a new opportunity for her consideration. What’s our plan?
- We know her well . . . but not well enough. We need to figure out if she is interested in recognition.
- Will she open the door to others she knows?
- Would she even consider a second challenge gift?
- . . . and more
The answer to each of the points above . . . help your organization get to know its friends and prospects more effectively. Spend the time developing relationships. Friends give to friends, not strangers.