It really depends upon your organization!
Here’s one way to define it at the highest end. As you examine the history of giving to your organization, a “major gift” is one that falls within the top 30% of your gifts within a given year. Examine what the average of those top 30% would be. That creates your base line. A major gift is one that you deem major . . . one that required a plan and strategy to secure, and one that came from a donor committed to your organizational vision.
At Pruehs & Associates, our major gift acquisition program is geared to take action and literally help you build that top 30% both in size and volume. Our services are delivered 1:1 either in person or via videoconferencing. The videoconferencing is simple . . . we can help you get set up and keep costs down.
We look forward to hearing from you.