The Importance of Gratitude

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Thank You - Gratitude Three recent conversations with excellent donors yielded similar messages:

 

Major Gift Donor #1 expresses her disappointment that she has never been thanked for her significant cash gift . . . “I don’t want anything more than the CEO who asked me for the gift to call and say thank you.”

 

Major Gift Donor #2 felt the signage for his support certainly did not reflect the size and impact of his gift. He believes in the organization and will give again . . . just not as much.

 

Major Gift Donor #3 said that while she was not interested in any added publicity due to the size and scope of her gift, it would be nice to have received a handwritten thank you note from the president of the organization.

 

What is your gift acknowledgement process?

  • Are you including face-to-face visits to donors of major gifts?
  • Do you ever talk to major gift donors about their interest in your organization?
  • Have you shared with major donors the desired outcomes of your strategic plan?

 

Or, is this “thank you” stuff passé to you?

 

I’m clear about it . . . if you hope to build long lasting relationships with donors of all levels of giving, then you better say thank you in multiple ways.

 

In a recent project, we just saw an expense of about $35,000 to thank donors for $5 million in gifts. The signage is beautiful and long lasting. Each donor is aware that his/her gift was vitally important to the project. Yes . . . and with joy!

 

 

 

 

 

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