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A report published in The Chronicle of Philanthropy confirmed that the fundraising losses during the economic downturn were greater than initially reported. Many fundraisers are unable to raise as much as they did before 2008! Gifts from affluent donors are particularly difficult to come by these days.
Despite the fact that many wealthy individuals have recovered much of their losses given the gains in the stock market, donors still feel shaky about the economy and are uncertain with Congress and their decisions that may limit charitable deductions.
So, what do you do?
I’m struck by the continued importance of strengthening relationships with your best donors; growing relationships with your best prospects; the value of telling the story of your organization’s work; and the new opportunities that are generated from collaborations.
We’re engaged in projects that are successfully raising major gifts and even expanding campaign goals. The simple reason is that the causes are important and they’ve captured the enthusiasm of the community/service area.
Don’t be discouraged . . . rather, take action!