You just never know . . .
In every campaign, a gift surfaces that is real surprise. One of our clients just finished a successful campaign. This campaign was their largest effort ever to raise capital support.
It’s a great organization and, due to their leadership and hard work, they possessed many program volunteers . . . people who would offer assistance in a variety of ways.
When asked for one of her most important learnings in this campaign, the executive director said, “Don’t lose track of the wonderful people who are invested in time and effort . . . they give their dollars as well.” Of course, what prompted her comment was a wonderful six figure gift from one of their leading program volunteers.
The message: There are likely many donors to your campaign or project who possess a much greater capacity to give than you’ve ever imagined . . . and they may be working as volunteers right outside your door.