A FRIEND Can be a Major Donor

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Discovering what matters to your donors is key to building a long-term relationship and landing big gifts over time.  So, what is your strategy? The simple word FRIEND is a reminder to help you strengthen the relationship, gifts and referrals from those you value.



F — Find out why the donor values your organizations.

R — Remind the donor of your work and your appreciation for his/her generous support.

I — Involve donors; find ways to match their interests with your programs and projects.

E — Engage the donor in a leadership role.

N — Notify the donor of progress and successful outcomes.

D — Design a personalized approach to each major gift donor and prospect.




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