Discovering what matters to your donors is key to building a long-term relationship and landing big gifts over time. So, what is your strategy? The simple word FRIEND is a reminder to help you strengthen the relationship, gifts and referrals from those you value.
F — Find out why the donor values your organizations.
R — Remind the donor of your work and your appreciation for his/her generous support.
I — Involve donors; find ways to match their interests with your programs and projects.
E — Engage the donor in a leadership role.
N — Notify the donor of progress and successful outcomes.
D — Design a personalized approach to each major gift donor and prospect.